ARTs PLUS - rebrand - 2018 - Lead designer - WW
A new identity for Charlotte's nearly 50-year-old community arts school, where the plus isn't added to the logo. It is the logo.
The Challenge
After nearly 50 years as Community School of the Arts, the organization needed a fresh start: a name and identity that felt as creative as its classes, and that told families what they'd really get. Not just lessons, but everything an arts education adds to a life.
The Idea
i was part of the conception team that named it Arts+. Then My job was to make the plus impossible to miss. I set A, R, T and S in four squares, arranged so the plus appears in the negative space between them. The letters form the plus, and the plus holds the letters together: clean, contemporary, and only possible because "arts" has exactly four letters.
