Charlotte SHOUT! is a dynamic and visionary festival that spans several weeks, aiming to illuminate Charlotte's abundant creativity and groundbreaking spirit across art, music, cuisine, and ideas. In 2019, I was entrusted with the task of revitalizing the festival's identity, and my mission was to fashion an experience bursting with vivid hues, electrifying typography, and immersive photography, all harmonizing with the festival's vibrant essence and contagious energy.