The main goal of this project aimed to shift consumers' perspective by considering their ceilings as the fifth wall of their living spaces. I developed and executed this innovative concept for television and print media, employing camera tricks and illusions to encourage viewers to "shift their outlook." As a result, the campaign achieved remarkable success, receiving numerous awards and accolades.
![](https://cdn.myportfolio.com/3a0491d0-afe7-4066-8f7c-c57f139b206b/d9c0f0b2-904f-48e2-9b9d-83cddc832e29_rw_1920.jpg?h=a7c9e6a1ad24315f264b57fb56307640)
![](https://cdn.myportfolio.com/3a0491d0-afe7-4066-8f7c-c57f139b206b/45bc0c55-d842-4f3e-b5f2-98ea8bf9cd10_rw_1920.jpg?h=93a15e13052a2c9b95f6f5cbfc27b954)
![](https://cdn.myportfolio.com/3a0491d0-afe7-4066-8f7c-c57f139b206b/f8fcf5ee-52ab-405e-9f7e-0f37e757d1ff_rw_1920.jpg?h=7d5ba6e71496a042c9f53e9e677c1981)
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